Beauty Shopping DIY = The Shopping Block!

by mitzimsa on October 22, 2014

REFINERY29 & SIMON BRINGS THE SHOPPING BLOCK TO CALI!The Shopping Block Simon and Refinery29

There’s not many things that can get me out of the house early Saturday morning with the exception of Shopping! I was on my way to The Shopping Block. An off the chart shopping experience made for a girl like me! Simon’s Brea Mall here I come!!

No line at the valet, I suddenly knew it was going to be a good day!

Staged in the middle of the lower level of the Brea Mall was an interesting neon lit block shaped structure. It attracted me instantly and drew me in like a magnet, DANG NABBIT; I had to slow my roll it had not yet opened for business. A little tell tell sign that I was very excited… I was one of the first to arrive at the event The Shopping Block , that’s a first for me!!

The Shopping Block DJ

Just adjacent to the glowing structure The Shopping Block, set a VIP Lounge. As I indulged in gourmet coffee and treats I took a few moments to peek through the swag bag that included a gift card from Forever 21. To passing by shoppers the lounge drew as much attention as The Shopping Block itself! “Talk about Royal Treatment, this afternoon gets better and better!”


DJ Lola Langusta kicked the beats and it was time for the pop-up shop The Shopping Block to pop into action. The first few minutes had been set aside for the invited guest. The host gave some insight to the collaboration between Refinery29 and Simon Malls  who joined forces to bring the Millennials back into the mall. This partnership came about to encourage one to curate their style through online and retail experiences. In this instance Millennial is not describe by age but, current fashion, style and trends of this millennium!

Define Your Personal Style At The Shopping Block


Beauty Bars – Makeup Artist from MAC and Urban Decay gave mini makeovers showcasing their new lines and fall colors.

DIY Station – An opportunity to show your personal style through design. Tote Bags and an array of bling, ribbon and things supplied by Refinery29 set waiting for you to let your creativity flow!

Indie Boutiques – Lined The Shopping Block, Independent Designs have always been a driving force in defining personal style. Items on hand for purchase included jewelry, tattoo body jewelry, handbags, sunglasses, headbands and more. Accessories are a staple when creating your personal stand out style!



The Shopping Block, was an afternoon to remember. Although the block packed their bags and moved on to the next block party you can still shop your block off. Why not kick off your fall shopping at Simon’s Brea Mall! With 175 specialty shops and 4 major department stores you will find all you need to complete your personal style for every season!




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